"The T-Ford was green"

About the campaign

Kleurrijkeverhalen.nl (which translates as colourful stories) is a long-term campaign aimed at the Dutch market. It shows that when consumers buy flowers or a plant at the florist’s, they also come home with a great story! Many of those inspiring stories and fun videos can be found on www.kleurrijkeverhalen.nl. This autumn, the participating florists will be organising the Colourful Story Days. Anyone who buys flowers or plants during these days will receive a colourful bouquet for free. This campaign was launched by Plantion and 600 Dutch florists.

Bromelias are versatile plants that can be used for all kinds of decorative purposes – a characteristic that was not lost on Henry Ford, the legendary car manufacturer. Besides bringing mobility to the people with his T-Ford in 1908, he also introduced the world’s first assembly line production system, making cars available to a wide audience. In 1918, half of all cars on the American roads was a T-Ford. It’s not an overstatement to say that Henry Ford changed the world.

What most people don’t know is that Ford was also a great lover of nature and farm life. He used the knowledge he gained in the car industry to mechanise agriculture as well. Furthermore, Henry Ford was a vegetarian and a teetotaller. He also enjoyed eating and drinking soy products.

He experimented with soy in a special laboratory; he wanted to find a way to use the product to fuel his cars, and to create a raw material to build the bodywork. But Ford finally lost the long battle against the manufacturers of petrol engines. And the soy bodywork also failed to succeed. But Ford would not rest before he made his cars a little greener. One day it occurred to him that he could use the Bromeliad’s strong leaves to make the car’s upholstery!

And speaking of green… The story that you could get a T-Ford in any colour you wanted, “as long as it was black”, is no more than that: a story. From 1908 to 1914, the car was only available in green, grey or blue! Black didn’t become the standard colour until 1914 and for a very simple reason: of all the colours, black paint dries the quickest!